The prospect of a “smart home” with solutions such as automated lighting, 24/7 video recording and cloud-based HVAC management has sparked a frenzy of market activity. In the past year, multi-service operators (MSOs), telecommunication companies (telcos), original equipment manufacturers (OEMs), start-ups, and tech heavyweights have all entered the space with competing and complementary offerings. With so many players:
- How can any one company differentiate itself from the pack and own the home?
- Which specific strategies should companies adopt to ensure long-term success?
- Where should Connected Home players look to drive sustainable revenue growth?
In the September issue of Communications Review, PwC presents, “Owning the connected home: Customer experience as the ultimate differentiator”. In the article, they look at how telecoms companies can win customer loyalty by owning the connected home.