History in pictures: behind Adidas’s Success

Adi Dassler, a keen sportsman, started his shoe company with his brother Rudolf. Adi observed athletes, talked to them about their needs, and then experimented with novel ways of solving their problems. Business is not only about innovation and we have probably never heard this story if it wasn’t for Rudolf who was keen on selling. Later on, the story gets split into Adidas and Puma. strategy+business has published a series of pictures featuring Adidas’ success:

http://www.strategy-business.com/The-History-Behind-Adidas-Success-In-Pictures

Enjoy!

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