Gauging Romania’s lobby market potential

Published by Business Review, March 26, 2012

Around 15 specialized companies are currently doing lobby activities in Romania, on a market amounting between EUR 5 – 10 million, according to Liviu Mihaileanu, lobby specialist, but its future growth potential is impressive.

Mihaileanu, co-author of the book “Regulating lobby activities. On the influence hallway”, and co-author of “Lobby in Romania” study estimates the lobby market can soar to EUR 70 million.

“Unfortunately, the lobby activity in Romania was carried out for many years in the “shadows”, and companies doing this have not been transparent,” says Mihaileanu. “Most companies and NGOs prefer to “try” lobby activities through their own means without seeking professional help,” he adds.

Romanian Tax, Law & Lobby, an event organized by Business Review on March 29, will try to gauge the potential of the lobby market in Romania, in the same time seeing if this activity needs tighter regulation.

Roberto Musneci, senior partner at consultancy Serban & Musneci, and Aurelian Horja, communication consultant, co-author of “Lobby in Romania” study will be among the guest speakers that will shed some light in this field.

The event will also address the latest legal and fiscal changes that impact the business community.

Finding finance for your business in uncertain times poses a challenge so Business Review organizes in the same day a special workshop on Access to Finance, focusing on Public Private Partnerships, EU funds and State Aid.

Source: www.business-review.ro

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